Five Principles of Neuroaesthetics Explained
How cognitive science can change the trajectory of interior design
There is more to interior design than simply putting together an aesthetically pleasing space with furniture and decor. Meticulous planning and resourcing are required for this process, and a whole lot of science has made its way into the field of interior design.
Neuroaesthetics is “an emerging field dedicated to understanding the neural processes that are triggered when viewing art, architecture and design,” defined by the WGSN report, “Neuroaesthetics.”
How does this relate to interior design? There is a growing belief that how we design our homes and personal spaces has an effect on our emotions. In his book titled Beauty, Neuroscience & Architecture: Timeless Patterns & Their Impact on Our Well-Being, author and architect Don Ruggles writes, "Sympathetic and parasympathetic reactions emanate from the ancient brain. Neuroscience has isolated trust, loyalty and intuition in this portion of the brain. These cognitive traits are called emotions." In other words, we can bridge science and design by studying what humans find innately beautiful and creating spaces with those features.
With research showing that elements of interior design, like color, lighting and décor, have a direct effect on our emotions and mental response and behaviors, designers and architects are encouraged to explore the connection of cognitive science and design.
There are five principles of science in design that explain our biological connection to design and how to harness neuroaesthetics in interior design and architecture.
Subliminal Brain
Humans have a biological connection to design, based on what we innately find as beautiful from infancy and beyond.Biophilic Design
Increasing connectivity to the natural environment through the use of direct nature, indirect nature, and space and place conditions.Fractal Patterns
Repeating geometric patterns are rooted in nature and people have used them through the millennia as inspiration for art and architecture.Visual Complexity
Living in a home with moderate visual complexity is optimal and keeps stress levels in check; living in a place with high or low visual complexity is stressful.Colors of Health
How different colors affect our moods and emotions, and which spaces to use cool vs. warm tones.
Implementation of these five principles of science in design can happen in different ways. It’s up to design professionals to get creative.
How are you willing to innovate?